So looking at the problems above, this study aims to determine the effect of perceived quality and brand experience on purchasing decisions for Yamaha Mio. Whereas perceived quality can be achieved if the product is in accordance with the wishes and needs of consumers. In addition, there are still some consumer complaints about the quality of the Yamaha Mio such as the lights are not bright enough, the gasoline is a little wasteful, and the suspension slams hard. From these data, it shows that the consumer experience of Yamaha Mio is still not good compared to its competitors' products. Based on a survey of top brands regarding the best product in its class (motor matic), Yamaha Mio is still inferior to its competitors, namely Honda Beat and Honda Vario. Every brand requires elements such as perceived quality and brand experience in order to improve consumer purchasing decisions. Yamaha Mio is one of the most popular products from Yamaha by the public.
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